Webso, in summary, here are the 10 commandments of marketing in challenging times:

Test it against your goals.

Make a direct correlation between your marketing efforts and your cash register.

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Remain steadfastly loyal to core values, without exception, embrace.

So maybe these 10 commandments didn't come from the mountain.

Webmake sure to measure your marketing effectiveness.

Webthe 10 commandments of marketing.

And they're not carved on clay tablets—but on high.

Web“the ten commandments of marketing” series is our attempt at distilling decades of experiences, epiphanies, and of course, mistakes into something useful.

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