For some shoppers, it’s about the thrill of the hunt.

How does “scoring a deal” make people feel?

There is a psychological aspect to this, too.

What’s really motivating bargain hunters, and how dedicated are people to saving money?

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Yes, as the title says, we all love a bargain.

“we're both looking at triggers, but marketers want people to buy mindlessly, and we want people to buy mindfully. ”

Sometimes, the benefits are worth the costs.

This marketplace article (and audio) explains why:

By the end of the day, you can check some things off your shopping list and feel good about the bargains you were able to find, all while maintaining your sanity.

Here, print and marketing operators solopress outline five psychological principles that help to explain why we may get a little carried away with black friday deals.

We love a ‘deal’.

Life is full of tradeoffs between benefits and costs.

Why we overshop and how to stop.

Consumer psychologist dr dimitri tsivrikos told the bbc in 2013:

“we're working at totally cross purposes,” observes new york psychologist april lane benson, author of to buy or not to buy:

Adele miner considers why we all love a good bargain so much, and how best to protect ourselves when buying

Finding deals can make people feel good.

The psychology of a bargain.

Bargain shopping and discount prices can actually end up being expensive.

Loss aversion refers to the idea that we feel more strongly about losses than gains.

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The deals certainly help, but there are a few deeper psychological reasons why black friday creates a perfect storm of consumerism.

Brain studies have shown that when we are excited by a bargain, this interferes with your ability to clearly judge whether it.

The brain is easily tricked when it comes to getting a good deal.

What’s behind the psychological need for getting a bargain?